Seriously Social 2015 - How social strategy can drive business results

This Warc Trends Report analyses case studies that represent the best in social media strategy and draws lessons from them for other brands to follow.
  • The rise of ‘paid social’ and the decline of organic reach, particularly on Facebook, are having an impact on strategy, and it is becoming harder for low-budget campaigns to break through.
  • Creativity is strongly linked to social effects: consumers are much more likely to want to pass along ideas that are original and unfamiliar, so creativity has become an essential driver of organic social reach as well as a facilitator of paid reach.
  • Social strategies are most effective when they take a long-term view and focus on customer acquisition, not retention, and emotional appeals are more likely to...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands