Seriously Social 2016 - How social strategy can drive business results

This exclusive report analyses the most effective social media campaigns, including an in-depth review of how social strategy drives effectiveness and practical suggestions for other brands to follow.
  • The use of content in social campaigns has grown significantly, with video dominating: nearly three-quarters of entrants to the Warc Prize for Social Strategy used video as a key part of their social strategy.
  • There has also been a palpable shift away from 'bottom-up' strategies, mirroring the changing models of social marketing; the lion's share of this year’s winning campaigns relied on top-down, brand story content strategies.
  • The use of big data is becoming more prevalent, with many winning papers demonstrating a good use of data to generate insights and improve targeting.
  • Brands featured in the report...

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