Key trends for media owners in 2019: Part of the Marketer's Toolkit 2019

Part of WARC's Marketer’s Toolkit 2019, this report looks at key trends for media owners in 2019.
  • Media budgets are continuing to shift to digital channels, particularly benefitting Instagram, Amazon and YouTube.
  • Brand safety is a growing concern as two-thirds of marketers agree context is more important than cost when planning media.
  • There appears to be little correlation between the perceived effectiveness of a media channel and the spending plans of brands.
  • Media owners are increasingly involving themselves in the creative process....

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