EDGES 2021: 40 Cultural Shifts Shaping Our World

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The COVID-19 pandemic has triggered a cosmic reshuffle of global realities, social norms and individual beliefs.
  • Precipitated by the pandemic, the forces of change have become a pressure cooker of uncertainty and consumers are looking for brands to provide release.
  • The transition from the old world to the new is looking more marathon than sprint and, when preservation is the priority, brands can  help consumers shelter, build resilience, and secure the essentials.
  • The use of technology is increasingly associated with decreasing consumers’ rights, value and autonomy, and companies willing to slow down and take responsibility for the externalities of technological progress will win the race.
  • Societal constructs past their expiry date are being discarded and brands...

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