10 supermarket trends

This article describes 10 trends in supermarkets, driven by changing consumer habits following economic recession.

10 supermarket trends

Paul HindsIRI

Despite the rise in online, the in-store experience remains important, as does meeting promotion guidelines, which require brands and supermarkets to strategically work together. Paul Hinds of IRI shares 10 key trends in this retail sector.

Consumers have taken control during the recession. They are less loyal to national brands in many categories, have fewer worries about buying private-label products or shopping across different retail channels at different times.

Retailers across Europe are experiencing what some predict is a permanent change in shopping behaviour at larger-store formats, where shoppers are now visiting more frequently,...

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