Women played, women paid, women made: The many ways in which women contributed to the video game industry in 2020

Looks at the contribution of women to the video game industry, as players, purchasers and creators, as well as exploring key recommendations to further engage female audiences.
  • Across key European markets, almost half of all video game players were female, and it is estimated that almost 40% of spend on video games can be attributed to women.
  • Of the €3.2 billion growth observed on video games expenditure, approximately half of this was from female consumers, demonstrating just how important female video game players are.
  • Despite this, women only account for 17% of the video game industry workforce in these European markets, according to 2020 figures.
  • These have been key areas of focus throughout 2020 and important initiatives have been launched to improve inclusivity and representation of women...

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