What works where in the UK: Digital benchmarking research 2013

This report discusses business to business (B2B) digital marketing in the UK, based on a survey of 109 marketers.
The report covers marketers' objectives, digital solutions and their views of effectiveness, and then places these findings in the context of new audience reach requirements, challenges created by new technologies, and the UK marketers' position in global strategy. Findings include that UK marketers continue to prioritise the objective of deepening customer relationships. The most digital spend is allocated to corporate website development, email marketing and social media, and it is found that marketers with bigger digital budgets spend more on mobile. The effectiveness of each digital channel is also assessed....

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