What tourists get up to in Singapore

Analyses tourism in Singapore and advises marketers on the best way to engage visitors to Singapore.
  • By understanding the tourist brand affinity, marketers can plan their OOH and digital advertising strategy by targeting country-wise tourists seen at specific point of interests such as restaurants, cafes, shopping malls, hotels, etc.
  • Brands can organise their marketing events and run targeted promotions across high density tourist locations in Singapore.
  • Understanding country-wise tourist demographics and audience profiles will help brands to serve customised and personalised messaging.
  • Marketers can modify their product-mix and promotions by understanding tourist home country, brand preference and visitation pattern at their brand vs competitor’s.
  • Based on country-wise tourist behaviour, global brands can...

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