What should ads look like in the time of recession?

Orlando Wood

Explores the effectiveness of advertising during an economic downturn.

Executive Summary

Many companies are putting advertising on hold, unsure of the public’s mood and unsure if their ads will connect well in this crisis. Recent research suggests that 55% of advertisers have paused campaigns in response to the situation. It is clear that marketers need to see useful data that answers the real questions they have before advertising can move forward again:

  • What is the mood of the nation?
  • Has there been a pivot in what society values and, if so, what towards?
  • Will the ads I made and aired prior to the crisis continue to connect in the...

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