Three old-school, real-word ways to think about content marketing

This piece provides three 'real world' tips for brands to create relevant content marketing strategies that engage consumers both online and offline.

Three old-school, real-world ways to think about content marketing

Michelle HerbisonKing Content Australia

How should we think about content marketing? It's easy to get lost trying to keep up with the surprise new developments and overnight trends of the unpredictable world of web and social. Marketers can be forgiven slightly if they're still getting across the true meanings behind all the fresh buzzwords being thrown around both the internet and the boardroom.

Although the term content marketing was coined in the mid-90s, which is certainly a long time in internet years, most have only been aware of it as...

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