The future of e-commerce in India: key drivers and growth sectors
MSLGroup India
E-commerce in India is still nascent, but the opportunities are many thanks to rapid urbanisation and literacy rates, rapidly growing internet user population, advances in technology, growing adoption of computers, introduction of 3G and falling net access costs.
"E-commerce is probably the best thing that has happened to the Indian middle-class and emerging small businesses. As a business model, it appeals to the 'value-minded' Indian mindset, which is about getting the best value for money spent," said Nelson D'Souza, general manager, Fundsupermart.com, one of Asia's largest distributor...