The values-driven luxury consumer 2021

Luxury lifestyle media and publisher of magazines Tatler Asia will be placing greater focus on topics with purpose following a survey to understand what people want from the media they consume.
  • There has been a shift in people’s outlook on media and lifestyle preferences in the last five years, with individuals re-evaluating life choices amid the pandemic.
  • Luxury consumers would like to read more content on entrepreneurship and environmental issues.
  • 85% of luxury consumers believe wellness is a luxury, becoming more health-conscious and focused on sustainable alternatives....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands