The Secret Financial Lives of Americans - and the Future of Financial Services

Gunny Scarfo, Ben Zeidler

A significant number of Americans are leading double lives when it comes to money; although their lives look normal, privately they are in need of help with money and the emotions around it – and the financial industry could provide this.
  • Evidence suggests social media is increasing pressure on Americans to portray themselves as wealthy.
  • The financial services industry could profit from taking a customer-centric approach to the modern financial needs of Americans.
  • The banking industry needs to modernise and provide Americans with personal financial guidance.
  • If existing banking services do not reform, a new entrant may well fill the void, which would have dire ramifications for financial companies that fail to reshape the industry....

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