The power of brand relationship design: How to create meaningful post-purchase experiences

The study surveyed 16,000 consumers in nine markets across six categories to uncover what makes for a long-term repeat customer.
  • Rather than engage in the increasingly competitive and expensive programs of constant customer acquisition, marketers are pivoting towards driving business growth with the customers they already have.
  • Buyer’s remorse results in 60% of global respondents being unsure if they would make the same choice if they had to do it again.
  • Singapore is the second-highest country in APAC with the most disloyal customers, with 77% of Singaporeans being unsure if they would make the same purchase again....

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Insights Team
Bray Leino

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