The neuroscience of memory: Emotion and memory in branded content

The BBC used neuroscientific research explore the relationship between emotion and long-term memory in delivering engaging branded content.

At the BBC, we know the key to great storytelling is getting an emotional response from your audience. From our 2016 award-winning thought-leadership research study, The Science of Engagement1, we’ve discovered that stimulating emotion is key to delivering profound brand impact at a subconscious level for branded content. In 2017, we launched our Science of Engagement Toolkit, a branded content effectiveness tool to measure the emotional impact of our branded content. We’ve offered this as bespoke research to our high value clients, such as Huawei, HSBC, Optus, and many more.

In 2018, with the launch of The...

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Insights Team
Bray Leino

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