The 2021 SoundOut Index: A report on the effectiveness, market penetration and personality of the world's best known sonic logos

The industry’s first ever in depth analysis on how effectively sonic branding is currently being used by major organisations, providing long overdue benchmarks and brand tracking metrics.
  • Advances in neuroscience and machine learning are now being used to allow us to objectively and strategically manage sound in the brand mix.
  • SoundOut has built world-leading data and tools to assess the impact of the sounds, music and voices that brands choose to represent their brand.
  • This unique capability vastly improves the ROI brands will get from a strategic investment in audio branding and sonic marketing.
  • As brands increasingly invest in existing sonic identities and craft new ones, the ability to measure efficacy and return on investment will be essential....

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Insights Team
Bray Leino

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