Tech Tracker Q4 2017

Looks at the trends in internet usage, tech ownership and the connected home in Great Britain in Q4 of 2017.
  • Awareness of voice-activated speakers is increasing; over half of GB adults claim to know a little bit about them, though ownership is still low with just 5% currently owning a voice-activated speaker.
  • Streaming music, listening to the radio and checking the weather are likely to be the most common activities undertaken on voice-activated speakers among non-owners.
  • Facebook remains the social media platform used by the most people in the past 3 months, with Instagram coming in second.
  • Whilst digital consumption of music and movies continues to strengthen year on year, gaming does not see the same shift,...

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