Tech Tracker Q3 2017

Looks at the trends in internet usage, tech ownership and the connected home in Great Britain Q3 of 2017.
  • Almost 90% of GB adults claim that they have access to the internet and the proportion of adults using mobile phones to connect has been increasing steadily, sitting at 73% in Q3 2017.
  • Just under 4 in 10 GB adults have a gaming console in their household with PS3/PS4 ownership increasing as Xbox continues to see a decline.
  • 2 in 3 people visit social media sites, with smartphones being the preferred method of access.
  • The top 3 activities on smartphones are; reading or sending emails (69%), visiting social networking sites (57%), and browsing websites (50%)....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands