Tech Tracker Q1 2018

Looks at the trends in internet usage, tech ownership and the connected home in Great Britain in Q1 of 2018.
  • Awareness of voice-activated speakers is continuing to increase, with ownership having risen by 3% points since Christmas, which brings voice-activated speaker ownership up to 8% among GB adults.
  • Connectivity via tablet at its highest since 2016, whilst connectivity via a mobile phone continues to rise.
  • Facebook remains the social media platform used by the most people in the past 3 months, with Instagram coming in second (but, still achieving less than half the number of Facebook users).
  • Snapchat users are younger than other social networks and have the highest proportion of female users....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands