Students: Analyzing the digital behaviours and attitudes of students

This report explores the online behaviour of students through a survey of 5,198 students - defined as those who responded that their current working status was 'in education'.
  • The research explores device importance across continents, time spent by activity, purchase drivers, and a study of the roles, advocacy, and discovery of brands among the demographic.
  • Among students, smartphone ownership (93%) has now surpassed PC/laptop ownership (83%) by some margin, underlining just how crucial mobiles are to their online activities.
  • Outside of China, over 9 in 10 students are visiting YouTube each month - YouTube has maintained these high figures across the past few years but the ways that students are visiting the site are changing.
  • Linear television continues to play a central role within the...

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