- It is estimated that the average consumer today sees a total of 4,000 to 10,000 ads in a single day compared to just 500 in the 1970s.
- If consumers are making split-second decisions, then marketing elements, such as imagery and provocative text – information that is easy and quick to process – become critical in attracting attention and persuading.
- Twitter’s appeal lies in the ability to scan and read hundreds of tweets quickly – if a concept communication exceeds that of a tweet, the likelihood of being ignored is high....
WARC subscribers can sign in to keep reading
Not a subscriber?
WARC helps you to plan, create and deliver more effective marketing
-
Prove your case and back-up your idea
-
Get expert guidance on strategic challenges
-
Tackle current and emerging marketing themes
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.