sparks & honey: Business bets 2022

Using its Elements of Culture (EoC) and Q™, a proprietary, always-on Artificial Intelligence platform, sparks & honey identified business opportunities for 2022 based on trending cultural shifts.
  • sparks & honey assessed trends across 140 countries and 50 languages.
  • The Q™ platform studied over one million data sources which were mapped along with an attention score and a predictive growth/decline model to identify prevailing trends.
  • The highest-ranking cultural topics included: carbon neutrality/net-zero, employer empathy, and audio as a gateway to the Metaverse....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands