Thailand 2020: Principles for Marketing Success
This article is part of a series of articles on marketing success in Thailand. Read more.
Every year marketers always look back and attempt to fast forward the future by looking at the 'hottest trends'. But for trends to be useful and form a basis for strategy, retailers and brands should be looking at a multi-year time horizon, rather than just 'what's hot' here and now.
Six global consumer-centric trends will shape the future of retail and consumer packaged goods (CPG) in the years to come in Thailand and, as we shall...