Rethinking mobile search ads in Japan
This article is syndicated with permission from Think With Google APAC.
What we already know: Being present when people turn to their smartphones in intent-rich micro-moments is crucial for brands. For a lot of Asia-Pacific marketers, this means serving up relevant search ads on mobile. What we're trying to find out: Could those search ads do more than just meet consumers in their micro-moments? Can they spark interest and generate intent-driven searches?
We're familiar with some of the common micro-momentsthat drive Asia-Pacific consumers to hit...