Rapid revenue recovery: A road map for post-COVID-19 growth

Report from McKinsey & Co. that outlines strategies for B2B and B2C companies to recover revenue quickly during the COVID-19 pandemic.
  • The leaders that are most effective at pivoting their businesses toward rapid revenue recovery follow the five element SHAPE model, which includes having a start-up mindset; being human at the core; accelerating digital, tech and analytics; using a purpose-driven customer playbook; and leveraging ecosystems to drive adaptability.
  • Being able to capture revenue rapidly involves three steps: identifying and prioritizing what to do when, acting with urgency to reallocate resources toward the best growth opportunities, and developing an agile operating model, including highly-focused tasks and KPIs.
  • The agile operating model for rapid revenue recovery differs from usual agile practices in...

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