Perceptions of progress: The state of women’s equality in the US – Generational views of equality

This is the final installment of a three-part series from Dentsu and SeeHer examining issues surrounding gender equality. Part three looks at generational views of equality.
  • Gen Z, more racially and ethnically diverse than other generations, has both the highest passion for gender equality and also the lowest level of hopefulness about the current reality, though the other groups in the study – Boomers, Gen X and Millennials – are also strongly committed to moving gender equality forward.
  • In terms of how they’d like to see brands improve women’s stature, Gen Z and Boomers have more in common than do Gen X and Millenials; for instance, both groups feel equally strongly about the importance of women being portrayed accurately in advertising, and that female leadership needs...

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