OTT and premium online video services in MENA

This article provides a consumer perspective on over-the-top (OTT) and premium online video services in the MENA region.
  • The MENA region has some of the highest internet penetration figures in the world and a proliferation of high-end devices; the region's distribution of video content is dominated by satellite TV operators and a large population in the millennials segment.
  • The research showed that 2016 has seen the launch of new OTT services in MENA for premium video content with just over half of internet users surveyed paying for online content and a third saying they are very likely to subscribe over the next 12 months to an online video service.
  • The study further showed that, while sports...

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