There’s a common misconception that a singular “type” of person is playing video games, when reality says the opposite, according to research presented by Activision Blizzard Media at Cannes Lions Live, an online event held by LIONS, a sister brand of WARC.
Why it matters
Realising precisely who your audience is has a critical role to play in driving effective marketing. Conversely, assuming you understand their behaviours and motivations based on a single “defining” characteristic should be anathema to the conscientious marketer. This is why it’s crucial for brands to grasp the different wants, needs and self-definitions of gamers.
