McKinney report on Q4 2020: How to help consumers during a highly unusual holiday season

Report on US consumer feelings of being restricted, conflicted and overwhelmed going into the fourth quarter of 2020, and how brands can help.
  • Despite concern about how to enjoy and plan for the holiday season during the pandemic, consumers are placing heightened significance around the holidays, and want to make the time extra special this year.
  • Respondents also showed they are dealing with huge tensions within themselves, such as being concerned about giving family and friends COVID-19, while at the same time planning to hug them during the holidays, and being in support of small business while also doing trying to stay safe by doing more shopping online.
  • Even if their viewpoints on issues differ, people across political affiliations and races feel equal...

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