How marketing leaders can start to prepare for the path forward

Jann Schwarz

A conversation with McKinsey partner Michael Betz, one of the Institute’s Research Fellows that discusses the appropriate response to the coronavirus pandemic.

Leadership during the coronavirus pandemic for us as marketing professionals has created a unique set of challenges which many of us have never seen before. That's in addition to the profound impact we are all feeling and experiencing as human beings. With unprecedented uncertainty and risk facing our businesses and all the people connected to it, it’s hard to know what the right way forward may be. What is the appropriate response for us as marketers given the gravity of the situation, and how should we approach our roles as marketers, leaders, and colleagues?

As a think tank studying the...

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