How demographic changes are affecting Thailand’s future

Jerome Hervio

Thailand's demographics are changing quickly, with more educated women, ongoing urban-rural economic discrepancies and the rise of Bangkok as a SE Asian consumer power all major trends.

Thailand 2020: Principles for Marketing Success

This article is part of a series of articles on marketing success in Thailand. Read more.

Maybe because we tend to focus increasingly on the short term, we forget that demographic data are one of the most accurate tools to forecast the future of a society – free of charge and available to all.

It enables us to identify some mega trends with broad impact on society, politics, business and marketing strategies.

Three examples help to understand some critical constraints and opportunities Thailand will face in the coming years.

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