GWI Coronavirus Research: Multi-market research wave 4

Examines how consumer sentiment is being impacted as restrictions continue to ease in many parts of the world and more countries enter a recovery phase of the COVID-19 pandemic.
  • Since April, concern about the coronavirus situation in one’s own country has fallen almost everywhere, with the most notable declines in Australia (-13 points), Canada (-13 points), China (-10 points), and New Zealand (-13 points).
  • More people now expect the coronavirus outbreak in their country to take 6 months or longer to overcome, which is true even in markets which are furthest along the perceived recovery path.
  • In most countries, optimism about overcoming the national situation remains largely unchanged since April.
  • Vacations continue to be the purchase that consumers are most likely to have delayed; globally, 51% say they have...

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