GlobalWebIndex Coronavirus Research, Wave Four: Media consumption and sport

Details data collected by GlobalWebIndex between March 25-30th in the US and UK, dedicated to media, news consumption, and sport in the coronavirus outbreak.
  • 68% of consumers say they’re searching for coronavirus updates on the internet – making it the biggest online activity.
  • The outbreak is bringing back the “social” aspects of social media with 49% of US and 39% of UK consumers are reading more news stories on social media as a result of the outbreak.
  • Media consumption is up since the outbreak, and it’s primarily video-based, with 87% of US consumers and 80% of UK consumers say they're consuming more content.
  • Online media is spiking and it’s newer forms of media that might have more staying power – especially in the US...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands