Gaming in the 2020s: Research, rewards and the new meditation

A report by media agency Essence explores the huge increase in exposure to and exploration of gaming, as well as the opportunities for brands and marketers.
  • Gaming is not a “channel” but a form of entertainment, around which a unique set of consumer behaviours have been built.
  • Gaming is the world’s largest entertainment industry, accounting for more than double the combined revenue of music and movies.
  • The global audience for esports is estimated to total 495 million in 2020 and will rise to 646 million in 2023, with around 45% watching at least once a month....

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