- Gaming is not a “channel” but a form of entertainment, around which a unique set of consumer behaviours have been built.
- Gaming is the world’s largest entertainment industry, accounting for more than double the combined revenue of music and movies.
- The global audience for esports is estimated to total 495 million in 2020 and will rise to 646 million in 2023, with around 45% watching at least once a month....
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