From Fast to Feast: Indonesian consumer behaviour during Ramadhan

This article delves into changes in Indonesian consumer behavior during Ramadhan - a holy month observed by Muslims - including e-commerce, gaming, mobile and video consumption habits.

From Fast to Feast: Indonesian consumer behaviour during Ramadhan

Zulfi RahardianGoogle Indonesia

Indonesia flourishes with online activity in the month before, during, and after Ramadhan. Think with Google worked with GfK data to identify notable Ramadhan-related behavior shifts across several apps and websites during last year's holy month. Our findings tell where and when Indonesians go online to get prepared, find entertainment, and observe different stages of the festivities.

Ramadhan—one of the five pillars of Islam and the holiest month on the calendar—is an exciting time in Indonesia. With technology taking an increasingly larger role in Indonesian day-to-day life,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands