European Shopper Survey: The "why" on main shopper issues at a regional level

This research provides an overview of patterns in shopper behaviour across Europe and what issues this may cause for the industry.
  • 39% of European shoppers today visit drugstores which have the same rate of customer satisfaction as hypermarkets and discounts.
  • Despite challenges to the general retail mix, supermarkets and hypermarkets are still in good shape in terms of visits and customer satisfaction.
  • A third of European shoppers look for information on online before going to a store, with make-up and laundry products the most researched categories across Europe.
  • Brick & mortar retailers should improve the physical experience in their stores to reinforce their strength while online retailers should enable a smarter navigation among products and price....

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