Embedding sustainability in your narrative: Risk, readiness and opportunity

Sefiani, an Australian communications business, assesses the role of communications in environmental corporate social responsibility.
  • Fear of reputational damage is a key factor holding businesses back from effective sustainability communications, while findings show that leading marketers find their brand’s comms lacking.
  • Companies should align their purpose with sustainability, and turn their employees into sustainability champions.
  • Brands need to balance risk, readiness and reputation to communicate a vision with courage....

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