- Although 55% of US and UK consumers said that having a personalised shopping experience with a brand is important to them, only 26.5% said that the brands they interact with provide a similar shopping experience across all channels, at all times.
- 30% of marketers strongly agree that their team delivers a consistent and personalised offer or message across three or more channels.
- To improve personalisation efforts and deliver the experience customers expect, marketers must analyse and act upon the sentiment and feedback of their customers through Voice of Customer programmes....
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