Deciphering direct to consumer: An insider’s guide to America’s fastest growing brands

This report highlights the DTC marketplace, including how it is encroaching on legacy brands, why consumers choose DTC brands, and how these brands are embracing advanced TV as a primary marketing platform.
  • DTC startups founded only within the last decade are siphoning market share from legacy brands that have existed for 70+ years; DTC brands in the razor category now have a 12% share, shoe brands a 15% share, and mattress brands a 20% share.
  • DTC brands are flocking to advanced TV for its ‘digital-like’ targeting and have big plans for everything from data-enable linear TV, to OTT platforms.
  • DTC shoppers are digitally focused, with 87% using the internet to buy hard-to-find products, 74% feeling technology has an impact on their daily life, 27% liking connecting with brands on social media....

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