Debunking common myths SME’s have about branding

Summarises findings from a paper published in the Journal of Brand Strategy on debunking the ten most common myths SMEs have about branding and why SMEs need real branding to succeed.

This article summarises Sue Mizera and James Risch (2018) “Debunking the ten most common myths SMEs have about branding: Why SMEs need real branding to succeed”, Journal of Brand Strategy, Volume 6, Number 4, pp. 362-379,

When small and medium enterprises (SMEs) fail, their demise is often attributed to causes such as a lack of proper management or poor processes for leadership, financing and planning. Those are valid, observations but they overlook a more common mistake: a failure to connect with and deliver their brand.

Writing in the Journal of Brand Strategy, Sue Mizera and James...

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