COVID-19: Impact on the Australian FMCG landscape

The FMCG industry is already playing a leadership role in these unprecedented times of uncertainty and insecurity.
  • Provisional ABS data, as well as POS trends, highlights the industry's resilience and valuable economic contribution against a backdrop of ‘survivalist stockpiling’ (or Fear Of Running Out, ‘FORO’) by shoppers.
  • FMCG is sustaining retail sales growth nationally – a reality that will become even more pronounced in March.
  • So, despite the gloomy macro-economic landscape, IRI is optimistic about what has largely proven to be a ‘recession resistant’ industry....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands