COVID-19 Behavioral Analysis: What US & UK marketers can learn from Singapore

Affectv, the programmatic marketing company, has reviewed online behavioural data in Singapore to provide a glimpse of how the virus has impacted online consumption and suggest what marketers elsewhere need to know to navigate this complex period.
  • As personal finances become a priority, messaging creative may need to change to address these concerns.
  • Impulse buying has decreased so brands should consider adapting messaging around comparative shopping.
  • With live events paused, sports consumers turn their attention to social media and gaming....

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