COVID-19: A Game Changer For Media And Purchasing

Ramona Daniel

COVID-19 has been a true game changer in terms of media consumption habits and purchasing behaviour, both accelerating existing trends and forcing new behaviours for many people.
  • The seismic shock of the pandemic has driven consumers to completely re-evaluate all aspects of their life, consciously or otherwise, resulting in a changed, unfamiliar world for both brands and consumers.
  • COVID-19 had accelerated digital adoption and driven e-commerce among previously laggard audiences, as well as accelerating the growth of online gaming.
  • COVID-19 has driven an active re-evaluation of needs and behaviours, a change to existing habits and routines, and a renewed focus on in-home and health essentials, leading to some big shifts in purchasing behaviour.
  • Consumers are now more mindful of how and where their money is being spent...

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