This is an extract from the recent report For The Game – download it here.
Engaging gamers across environments
If you belong to the school of thought that only endemic brands should advertise in gaming, think again. When was the last time all the commercials you saw on TV were exclusively about selling TVs? The last time all commercials at the half-time of the football game were only about selling footballs?
Gaming spaces are not restricted to endemic brands, they also open many marketing opportunities to non-endemic brands.
In the wide spectrum of opportunities, finding...