Brands in the gaming economy

An in-depth exploration of the potential opportunities and challenges presented by gaming.

This is an extract from the recent report For The Game – download it here.

Engaging gamers across environments

If you belong to the school of thought that only endemic brands should advertise in gaming, think again. When was the last time all the commercials you saw on TV were exclusively about selling TVs? The last time all commercials at the half-time of the football game were only about selling footballs? 

Gaming spaces are not restricted to endemic brands, they also open many marketing opportunities to non-endemic brands.

In the wide spectrum of opportunities, finding...

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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