Before you shoot: Let's pledge to stop anti-Black ad casting

In the wake of the 2020 Black Lives Matter demonstrations people are calling on governments, institutions and corporations to make radical system change in support of Black citizens across the globe, and it is time for advertiser to take action.
  • We Are Pi sent out a survey across the international marketing, advertising and commercial production communities to investigate the current state of racism in advertising casting.
  • The results from the research show that while there is a drive within our industry to speak-up and make change, too often we lack the infrastructure to do so.
  • The three biggest causes of Black people being excluded or stereotyped in ads are: lack of knowledge in the team, blaming it on stakeholder feedback and a belief that it’s not a priority in the first place.
  • It also also revealed extensive examples of anti-Black...

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