- The findings are informed by qualitative interviews with ANA members and industry experts (conducted in first quarter 2019) and a quantitative survey of ANA members, with 111 survey respondents.
- Qualitative interviewees helped identify four primary creative content issues that must be managed by an in-house agency: attracting top-tier in-house agency talent, keeping in-house agency talent energised, applying key marketing processes, and having healthy creative tension.
- The top concern was keeping in-house agency talent energised, identified by 63% of respondents, while attracting talent was a concern for 44% of respondents.
- Maintaining process discipline concerned 37%, while only 19%...
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