American Marketing Association Future of Marketing Report, 2019: The Techlash Is Here

This research looks at consumer concerns, digital disconnects, and economic nationalism in the US and China. To download the full report, go to this link: www.amanewyork.org/techlash.
  • There has been a massive transformation of advertising and marketing: ad spend in both the US and China splits roughly 50-50 between online and off.
  • Over the next three years, many Americans expect to ease off on social media and games whereas Chinese consumers foresee big growth in their use of most online media in the next three years but continue to shift away from old media.
  • Americans are ambivalent and divided about marketing technology and the Internet of Things (IoT), while the Chinese are consistent technophiles when it comes to marketing technology.
  • Many Chinese and American consumers each say...

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