#AloneTogether: Culture in the time of COVID 19

VAB

Details the high volume of social media chatter about TV during the COVID-19 pandemic, analyzing Twitter trending topics during evenings from March 16 – April 26, 2020.
  • Video content accounted for 75% of the trending topics during the period of the study.
  • Online chat occurred concerning 59 different video platforms and networks and 66% of adults say they have become more open to experimenting with new services and platforms during the outbreak.
  • Twenty-seven percent of total trending topics were related to subjects, content and programming that specifically featured people of color or a diverse cast.
  • Among video platforms, ad-supported TV accounted for 72% of the video-related trending topics....

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