Ad Net Zero: All for one – A guide to understanding advertising's role in addressing the climate change emergency

Provides insights and tips drawn from the Ad Net Zero team's supporter base of advertisers, agencies, media owners and tech companies since its launch in November 2020.
  • The purpose of this Guide is to help simplify the complex issue of climate action and provide advice on how and where advertising professionals can take clear, practical action in their day-to-day working lives.
  • The aim is for everyone in the advertising industry to use this guide as a point of reference for any questions about how to measure and reduce carbon emissions during the operational process of advertising.
  • The UK advertising industry has acknowledged its contribution to carbon emissions and has put a plan in place to reverse that, Ad Net Zero.
  • The ambition is to get the climate...

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