A casual flirtation or a committed relationship? Assessing the post-pandemic stickiness of product subscriptions

Assesses the post-pandemic stickiness of product subscriptions.
  • A US survey by Ipsos in January 2021 confirmed that product subscriptions, which were slowly fading away, received a new lease on life during the pandemic with a 50-60% increase in usage.
  • In the survey, the leading reason to sign up among subscription users was the convenience of home delivery at 44%, up from 14% prior to the pandemic.
  • Categories across the board benefited, but some of the biggest winners were personal care, beauty, grooming, health & wellness, pet care, household goods, food & beverage, electronics & appliances, apparel, and arts & crafts.
  • While both types of subscriptions – replenishment...

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